AI Prompt: Marketing Brainstorm Advance Form

Example Output

1. Structured Agenda for the Brainstorming Session
   1. Opening & Context Setting (15 minutes)
      • Welcome & Objectives:

        Introduce the session's primary goal (brand awareness) and quarterly scope. Clarify that the session will generate a final, actionable plan with immediate next steps.

      • Context Briefing:

        Present a concise overview of the target audience (US decision makers, ages 40–50, spanning from c-suite to technical), competitive landscape (FIS as a main competitor), and the unique value proposition (open platform).

      • Review of Constraints:

        Outline budget (<$10k), available resources (creative and digital teams, HubSpot, ad networks), KPIs (engagement and conversion), and past performance insights (high value content vs. business jargon).

   2. Deep Dive into Strategic Elements (30 minutes)
      • Target Audience & Messaging Workshop:

        Use persona mapping and "How Might We" questions to refine messaging that resonates with decision makers, ensuring clarity and avoiding business jargon.

      • Competitive Analysis Exercise:

        Briefly analyze FIS's positioning. Use a SWOT analysis to identify opportunities to leverage the open platform advantage.

      • Budget & Resource Allocation Discussion:

        Brainstorm cost-effective, high-impact tactics that align with the sub-<$10k constraint and available resources.

   3. Ideation & Prioritization (30 minutes)
      • Idea Generation Techniques:

        Utilize frameworks such as mind mapping or SCAMPER to generate creative campaign ideas. Encourage participation from all roles to cover both creative and technical perspectives.

      • Idea Filtering & Voting:

        Prioritize ideas based on potential impact on engagement and conversion, alignment with stakeholder priorities (cost and compliance), and feasibility within the budget.

   4. Action Planning & Next Steps (15 minutes)
      • Consolidate Key Takeaways:

        Summarize the top ideas and draft initial action items.

      • Assign Roles & Responsibilities:

        Identify team leads (creative, digital, HubSpot CRM management) and set immediate follow-up tasks.

      • Review Timing & Deadlines:

        Confirm that planning is immediate and outline quick-turn next steps for refining the plan post-session.

2. Potential Pitfalls and Mitigation Strategies
   1. Misalignment Between Teams:

      Pitfall: Differing priorities between creative staff and compliance/c-suite (cost sensitivity).

      Mitigation:

      • Set clear session ground rules and encourage open communication from the outset.

      • Incorporate a facilitated discussion segment where each department briefly shares its priorities.

   2. Overambitious Ideas Exceeding Budget:

      Pitfall: Generating ideas that are innovative but unrealistic given the sub-<$10k limit.

      Mitigation:

      • Use budget constraints as a filter during the ideation phase.

      • Apply a "must-haves vs. nice-to-haves" evaluation to quickly discard high-cost options.

   3. Lack of Focus on Audience Needs:

      Pitfall: Ideas may stray from addressing the real pain points of decision makers.

      Mitigation:

      • Begin with a data-driven review of what works (high value content) and what doesn't (business jargon).

      • Continuously loop back to audience insights during the discussion.

   4. Insufficient Stakeholder Buy-In:

      Pitfall: Final ideas may not align with c-suite priorities on cost and compliance.

      Mitigation:

      • Involve key stakeholder representatives early in the session for real-time feedback.

      • Pre-circulate a summary of discussion points and ask for preliminary input before finalizing ideas.

3. Post-Session Process for Refinement and Implementation
   1. Immediate Post-Session Actions
      • Documentation:

        Immediately compile meeting notes, prioritized ideas, and assigned roles.

      • Summary Distribution:

        Circulate a concise session summary to all participants and key stakeholders, highlighting next steps and deadlines.

   2. Refinement Phase (Within 1 Week)
      • Small Group Follow-Ups:

        Organize follow-up meetings with the creative and digital teams to refine the top ideas into actionable strategies.

      • Data Integration:

        Leverage performance data and audience insights to fine-tune messaging and campaign tactics.

   3. Securing Stakeholder Buy-In
      • Stakeholder Review Meeting:

        Schedule a meeting with c-suite decision-makers to present the refined plan, emphasizing alignment with cost and compliance priorities.

      • Feedback Loop:

        Collect feedback and make necessary adjustments, ensuring that all concerns are addressed.

   4. Finalization and Implementation
      • Final Plan Documentation:

        Produce a detailed campaign document that outlines objectives, tactics, KPIs, timelines, and roles.

      • Approval & Launch:

        Secure formal sign-off from stakeholders, then assign implementation tasks to respective teams using tools like HubSpot and ad networks.

      • Monitoring & Adjustment:

        Set up periodic check-ins to monitor engagement and conversion KPIs, adjusting tactics as needed to stay within budget and maintain compliance.