CR Rollyson and Family, St Pete Beach Florida July 2022

About

Leader | Strategist | Advisor | AI Enthusiast

"Driven by curiosity and the "why" behind each challenge, I help leaders bridge vision and execution for transformative growth."

Great at mental tennis, improving at physical tennis.

Experience

  • Leadership

    10+ years of leadership experience demonstrating strong team-building, strategic oversight, and executional excellence in marketing and digital transformation projects.

    Strategists, Marketers, Developers, Designers, Operations, & more
  • Customer Relationship Management (CRM)

    10+ years of expertise in CRM implementation, optimization, and training, supporting marketing automation, user adoption, and data-driven decision-making.

    Hubspot, Salesforce, Microsoft, Cvent, & more
  • Content Management Systems (CMS) & Platforms

    16+ years of expertise spans CMS-driven digital strategy, UX optimization, and email marketing automation, supporting cross-channel engagement and lead generation.

    Hubspot, Salesforce, WordPress, Squarespace, Shopify, Constant Contact, & more

Recent Articles

February 14, 2025

AI prompt to help estimate the ROI of a Value Affirmation tool

AI Prompt:

  1. Prompts like this can quickly help determine needs, create focus, and unify team direction.
  2. Tech and tools are the delivery method. If the message makes sense on paper, it can thrive with an advanced delivery method boost.
  3. The value to the user is the output, not the work getting to the output. Lifetime value is created over multiple touch points, over time.
  4. “1+1=Talk to Sales” is a brand demerit. Build trust and future excitement by clearly stating the user’s ROI for engaging, before they engage.
February 14, 2025

Guest Blog for my friends, Toth Shop on SEO & AI

Three low-effort, high-value seo strategies brands should focus on in the age of ai overviews

  1. Optimize Existing Content for AI Overviews
  2. Implement schema markup for quick seo wins
  3. Leverage internal linking to elevate key pages

These small adjustments will help ensure your content is primed for AI-driven search results, keeping your brand front and center when customers are looking for answers. By leveraging these high-value SEO tactics, you’re not only improving your search rankings but also enhancing the overall customer experience.

Read the blog
July 2, 2024

Google's AI Overviews

Google often experiments with and adjusts its products, encouraging users to adapt along the way. Recently, they've reduced AI Overviews in specific industries by up to two-thirds, which could open new opportunities for organic traffic and online visibility.

Read My LinkedIn Article
June 26, 2024

Google's Endless Scrolling

Google is ending endless scrolling in search results, supposedly to speed up the experience, but many suspect the real motive is to serve more ads. As Google shifts focus towards its own ads and content, the future of organic search results and the transparency of search engines are in question.

Read My LinkedIn Article
May 9, 2024

AI: Are Web Browsers Becoming Obsolete?

The future of information delivery is shifting towards AI integration within operating systems, potentially making traditional web browsers obsolete as AI directly answers user queries. This evolution raises concerns about the relevance of browser-based experiences and the broader implications for how information is discovered, delivered, and trusted in a rapidly changing digital landscape.

Read My LinkedIn Article

Video Walk-throughs

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Code Shares

Responsive iFrame

CSS Styling with :nth-child()

Center & Vertical Align

Adjusting Superscript Characters With CSS

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Get In Touch

Always interested in connecting. Find me on LinkedIn here or grab a coffee slot: