About

Results-driven digital experience leader with extensive expertise in CRM systems, email marketing platforms, and web technologies. Skilled in defining and executing strategies that drive engagement, optimize performance, and deliver measurable results. Known for adaptability, strong communication, and collaboration, with a proven ability to bridge the gap between technical and business needs. Experienced in selling to the C-Suite and fostering alignment across cross-functional teams. Equal parts orchestrating, educating, and executing.

Focus

• Web & SEO Strategy and Development
• Team Leadership and Collaboration
• Performance Management, Analysis, and Reporting
• Operations Management and Growth
• Integrated and Cross-Channel Marketing
• Data Analysis and Insights Reporting
• Pipeline Generation and Growth Strategies

Skills & Experience

• 16 Years of Web & SEO Expertise: Extensive experience in B2B SaaS and PLG companies, including 10+ years leading Web & SEO initiatives.
• UX Design Expertise: Skilled in UX design principles and best practices to enhance user experiences.
• Technical Proficiency: Deep knowledge of CRMs (HubSpot, Salesforce, + more), marketing automation tools, web development platforms (Sketch, WordPress, NodeJS, Sublime Text, and modern frameworks), and CMS platforms (WordPress, Squarespace, Shopify, + more).
• Modern Tool Stack Mastery: Proficient with Google Analytics, Google Tag Manager, Google Search Console, Google Looker Studio, SEMrush, Hotjar, and Crazy Egg.
• Data-Driven and Innovative: Adaptable to changing environments, focused on test-and-learn experimentation, and dedicated to future-forward solutions while solving present challenges.
• Strong Communication Skills: Experienced in articulating vision, strategy, and performance through clear presentations and conversations with stakeholders and the C-Suite.

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Recent Articles #NotWrittenByAI

July 2, 2024

Google's AI Overviews

Google often experiments with and adjusts its products, encouraging users to adapt along the way. Recently, they've reduced AI Overviews in specific industries by up to two-thirds, which could open new opportunities for organic traffic and online visibility.

Read My LinkedIn Article

June 26, 2024

Google's Endless Scrolling

Google is ending endless scrolling in search results, supposedly to speed up the experience, but many suspect the real motive is to serve more ads. As Google shifts focus towards its own ads and content, the future of organic search results and the transparency of search engines are in question.

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May 9, 2024

AI: Are Web Browsers Becoming Obsolete?

The future of information delivery is shifting towards AI integration within operating systems, potentially making traditional web browsers obsolete as AI directly answers user queries. This evolution raises concerns about the relevance of browser-based experiences and the broader implications for how information is discovered, delivered, and trusted in a rapidly changing digital landscape.

Read My LinkedIn Article