Dad, husband, musician, and digital something. always having a good time, with good folks
In this context, I succeed in digital transformations by crafting strategies and technologies, enhancing experiences, optimizing operations, and uncovering insights from data—with urgency and precision. Music sounds louder, and progress moves faster.
Experience
Leadership
10+ years of leadership experience demonstrating strong team-building, strategic oversight, and executional excellence in marketing and digital transformation projects.
Strategists, Marketers, Developers, Designers, Operations, & more
Customer Relationship Management (CRM)
10+ years of expertise in CRM implementation, optimization, and training, supporting marketing automation, user adoption, and data-driven decision-making.
Hubspot, Salesforce, Microsoft, Cvent, & more
Content Management Systems (CMS) & Platforms
16+ years of expertise spans CMS-driven digital strategy, UX optimization, and email marketing automation, supporting cross-channel engagement and lead generation.
Hubspot, Salesforce, WordPress, Squarespace, Shopify, Constant Contact, & more
For my Value Affirmation Tool dabbling friends, here is an example with line-by-line prompts for creating a value affirmation tool. No gate, direct link.
Three low-effort, high-value seo strategies brands should focus on in the age of ai overviews
Optimize Existing Content for AI Overviews
Implement schema markup for quick seo wins
Leverage internal linking to elevate key pages
These small adjustments will help ensure your content is primed for AI-driven search results, keeping your brand front and center when customers are looking for answers. By leveraging these high-value SEO tactics, you’re not only improving your search rankings but also enhancing the overall customer experience.
Google often experiments with and adjusts its products, encouraging users to adapt along the way. Recently, they've reduced AI Overviews in specific industries by up to two-thirds, which could open new opportunities for organic traffic and online visibility.
Google is ending endless scrolling in search results, supposedly to speed up the experience, but many suspect the real motive is to serve more ads. As Google shifts focus towards its own ads and content, the future of organic search results and the transparency of search engines are in question.
The future of information delivery is shifting towards AI integration within operating systems, potentially making traditional web browsers obsolete as AI directly answers user queries. This evolution raises concerns about the relevance of browser-based experiences and the broader implications for how information is discovered, delivered, and trusted in a rapidly changing digital landscape.
