CR Rollyson and Family, St Pete Beach Florida July 2022

About

Dad, husband, musician, and solid ass human.
Always having a good time, with good folks

Leader and fan of maximizing time with intent. First-class dad, genuinely optimistic, and direct in communication-to-action. Strategic vision on opportunity led marketing, strategy, engineering, technology, experience, operations - data driven excitement - with speed, by nature.

Great at purposefully shaking things up for necessary change and improvement. Zero tolerant for good is good enough, 💯 precision identifying BS, and have been known to cuss, but genuine AF.

Experience

Leadership

10+ years of leadership experience demonstrating strong team-building, strategic oversight, and executional excellence in marketing and digital transformation projects.

Strategists, Marketers, Developers, Designers, Operations, & more

Customer Relationship Management (CRM)

10+ years of expertise in CRM implementation, optimization, and training, supporting marketing automation, user adoption, and data-driven decision-making.

Hubspot, Salesforce, Microsoft, Cvent, & more

Content Management Systems (CMS) & Platforms

16+ years of expertise spans CMS-driven digital strategy, UX optimization, and email marketing automation, supporting cross-channel engagement and lead generation.

Hubspot, Salesforce, WordPress, Squarespace, Shopify, Constant Contact, & more

Recent Articles

April 23, 2025

AI PROMPTS — Fraudulent Data Detection

AI Prompt

Market Research Fraud continues YoY growth with recent news from the DOJ"Press Release: Eight Defendants Indicted in International Conspiracy to Bill $10 Million for Fraudulent Market Survey Data".

Armed with that knowledge, here is a turnkey "AI‐validation" prompt you can drop into ChatGPT (or any LLM) to interactively audit your survey data for signs of fraud. It's designed for small‐to‐mid-sized companies and will guide the model through a series of forensic checks and follow-up questions.

Note : Paid data only delivers value when you can trust its source. With market research so easy to manipulate, put a rigorous validation process in place and build a repeatable strategy. Focus on the insights you truly need to make confident, data-driven decisions for your business.

February 27, 2025

AI PROMPTS — Grocery Savings Calculator

INTERACTIVE: Value Affirmation Tool Example

For my Value Affirmation Tool dabbling friends, here is an interactive AI Prompt example complete with line-by-line coding prompts for creating a value affirmation tool. No gate, direct link.

For this example, the user is me. I go to the store too often.

Note : Understanding your users, their goals & needs is the spark that transforms a simple tool into an engaging, impactful solution.

February 15, 2025

AI Prompts – Fast-track your next brainstorming session

INTERACTIVE AI Prompt + FREE DOWNLOAD: AI Prompt Generator

For my marketing leader friends, here is an interactive AI Prompt generator and Google Doc for a Brainstorm Advance. Copy and download. No gate, direct link. Use this interactive tool and doc to help pull-out the key drivers and uncover opportunities by entering input field information, directly from the brief.

Skip Reading the Brief In 5 Steps

  1. Input details
  2. Copy generated prompt to clipboard
  3. Input into your AI of choice
  4. Review output
  5. Fast-track your next brainstorm

Brainstorms are valuable. Well-run brainstorms — as any well-run meeting — creates advantage and additional time for increasing that advantage.

Read less in 5 steps.

February 14, 2025

AI prompt – ROI Calculator

AI Prompt

If you work with marketers or in marketing long-enough, you know tools can be exciting distractions. But more times than not the ROI isn't recouped or worse – poor execution and experience creates confusion, leading to lost business.

In most cases, "tools" could be interchanged with "gimmicks". So knowing how to leverage AI Prompts like this to quickly validate tool spend can rapidly assist in determine needs, create focus, and unify team direction.


Notes:

  1. Prompts like this can quickly help determine needs, create focus, and unify team direction.
  2. Tech and tools are the delivery method. If the message makes sense in paper, it can thrive with an advanced delivery method boost like an interactive digital tool.
  3. The value to the user is the output, not the work getting to the output. If you find yourself or someone you know resolving to the same output, skip the tool and just give the pitch without requiring the work of the user.
  4. Build trust and future excitement by clearly stating the user's ROI for engaging, before they engage.
February 14, 2025

Three low-effort, high-value seo strategies brands should focus on in the age of ai overviews

Guest Blog for my friends Toth Shop on two of my favorite children, SEO & AI
  1. Optimize Existing Content for AI Overviews
  2. Implement schema markup for quick seo wins
  3. Leverage internal linking to elevate key pages

These micro adjustments will help ensure your content is primed for AI-driven search results, keeping your brand front and center when customers are looking for answers. By leveraging these high-value SEO tactics, you're not only improving your search rankings but also enhancing the overall customer experience.

Read the Article on TothShop.com
July 2, 2024

Google's AI Overviews

LinkedIn Article

Google often experiments with and adjusts its products, encouraging users to adapt along the way. Recently, they've reduced AI Overviews in specific industries by up to two-thirds, which could open new opportunities for organic traffic and online visibility.

Read The linkedin Article
June 26, 2024

Google's Endless Scrolling

LinkedIn Article

Google is ending endless scrolling in search results, supposedly to speed up the experience, but many suspect the real motive is to serve more ads. As Google shifts focus towards its own ads and content, the future of organic search results and the transparency of search engines are in question.

Read The linkedin Article
May 9, 2024

AI: Are Web Browsers Becoming Obsolete?

LinkedIn Article

The future of information delivery is shifting towards AI integration within operating systems, potentially making traditional web browsers obsolete as AI directly answers user queries. This evolution raises concerns about the relevance of browser-based experiences and the broader implications for how information is discovered, delivered, and trusted in a rapidly changing digital landscape.

Read The linkedin Article

Video Walk-throughs

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Code Shares

Responsive iFrame

CSS Styling with :nth-child()

Center & Vertical Align

Adjusting Superscript Characters With CSS

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Get In Touch

Always interested in connecting. Find me on linkedin here or grab a coffee slot.